People think they ought to make some decisions on the basis of deliberative analysis, and others on the basis of intuitive, gut feelings. What accounts for this variation in people{\textquoteright}s preferences for intuition versus deliberation? We propose that intuition might be prescribed for some decisions because people{\textquoteright}s folk theory of decision-making accords a special role to authenticity, where authenticity is uniquely associated with intuitive choice. Two pre-registered experiments find evidence in favor of this claim. In Experiment 1 (N=631), we find that decisions made on the basis of intuition (vs. deliberation) are more likely to be judged authentic, especially in domains where authenticity is plausibly valued. In Experiment 2 (N=177), we find that people are more likely to prescribe intuition as a basis for choice when the value of authenticity is heightened experimentally. These effects hold beyond previously recognized influences, such as computational costs, presumed efficacy, objectivity, complexity, and expertise.
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}, year = {2021}, journal = {Proceedings of the 43rd Annual Conference of the Cognitive Science Society}, pages = {562-568}, language = {eng}, }